The New Maserati GranTurismo Convertible

Recently, Maserati released their new GranTurismo Convertible. This newly designed supercar by Maserati expresses the forefront of the auto industry. Costing over $138,000 its not marketed towards the everyday customers that walk into Lexus, Kia or even Ford showrooms. Although, this car disproportionally represents the car market it represents where the automotive industry is able to head to. Now the car is made in Europe, but is available all throughout the U.S. The sale of the Maserati should concern American auto makers, especially Chevrolet, considering that the sales of they're own version of a high tech European super car, the Corvette Z06, can be affected. The Chevrolet is still the iconic American super car that Steve McQuinn drove in Gone in 60 seconds, but its evolved into a car that is a completely different entity from its original make and model by material and symbolism. Much like the Maserati GranTurism convertible which represents the pinnacle of Italian/European car design and engineering, the Chevrolet Corvette was bright beam showing America's strength and the U.S's incredible advancements in technology and engineering. It was one of the quickest cars in its day and had the style and sexiness of Megan Fox in its day. Going into the present, the corvette is worth half as much as the Maserati GranTurismo convertible even though the Corvette is able to reach speeds of over 200 mph and handle better on the track. The U.S. auto industry, not just Chevrolet, must realize the hard facts that currently European automakers are out competing the U.S. auto companies, even though the European auto makers charge twice and even three times as much. As an everyday consumer, I even see a huge difference in the quality and types of craftsmanship between American and European cars. I feel that industry professionals are too focused on raising the numbers like sales and income so much so that they forget to place the passion and soul into cars which apparently European automakers are doing. The auto industry doesn't need a stimulus, rather it needs a makeover and it needs a good self checkup because until they realize consumers want stylish cars rather than mass marketed and poorly crafted automobiles, they will not be able to increase their sales.