The Future for American Automakers. By Felipe Faria

The automotive industry of nowadays is going through a period of transformation and adjustment. As companies recover from the financial crisis, it is imperative that they adapt to a changing market that constantly demands innovations and environmentally conscious practices from automakers.

American automakers, usually used to manufacturing SUVs and trucks are being forced to diversify and start producing small, fuel-efficient cars. As demand for cars rapidly increases in Asia, American automakers are already taking steps to take advantage of the opportunity. According to the Wall Street Journal, Ford expects 70% of its global growth this decade to come from emerging Asia-Pacific and Africa markets, with China and India among the biggest contributors. 

Ironically, American automakers expected to expand abroad face challenges at home, where Asian manufactures such as Hyundai and Kia have been constantly gaining market share.