The world as a whole is entering a new era of consumption responsibility and commitment to the environment. As automakers start producing more fuel-efficient cars and begin investing in new fuel alternatives for gasoline, it is important to analyze the actual role that auto companies have in promoting the production of cleaner, smarter, and more efficient cars in the years to come.
Isn’t a matter of ethics whether a company chooses to be environmentally responsible or not? My opinion is yes, it is. In the same way companies commit to social causes, they should also try to be as environmentally friendly as possible. Because automobile is a product responsible for releasing tons of CO2 gas into our atmosphere everyday, affecting the entire population, automakers should do everything within their power to minimize their impact in the environment. That includes investing in research and technologies that enable the development of cars that are more fuel-efficient and less dependent on oil, which is a finite and expensive fuel.
As we see many companies already starting to invest in "green" technologies, we should wonder if this move is driven by a sense of responsibility and care for the environment or simply because there is a market for it.
It is my belief as long as with yours that the automotive industry should be ethically responsible in producing vehicles that implement alternative energy sources. Companies are in the process of developing automobiles that implement these alternative sources such as Nissan. They are actually releasing the Leaf this coming winter. I don't think that they are doing it because they believe they are morally obligated, but they are doing it because they are doing it because the consumers want that from aut0mobiles. In effect, ethics are an important matter and they will help define your moral compass, but in the end the consumer is master.
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