Do American's really want to embrace the idea of fuel efficiency and green energy when it means sacrificing our all American Chevy Tahoes? Personally, every time I walk out on to the streets around my home in Northern New Jersey, left and right gleams of sun light hit my eye as the sun's beams reflect off the shiny silver body work of Lincoln Mkxs and Cadillac Escalades. I'm not afraid to admit that I admire this sight, as much as these prestigious planet killers represent the degradation of the ozone layer and mother nature. However, I'm not the only one in America who values rubber and gasoline more than spring and summer. A recent article in the Wall Street Journal posted that the demand for hybrid and "green vehicles" had in fact decreased, "Hybrid sales continue to fall, from about 315,000 vehicles sold in the U.S. two years ago to 290,000 last year... That number is projected to fall by 12% this year" (Bennett, WSJ). 12% is huge, that's 34,800 cars less than the previous year. The confusing issue is that commercials for green vehicles has only increased since 2009. If anything the number of green vehicles being sold should increase. I remember watching Audi's commercial for their clean diesel TT this past Superbowl and when the previous 5 Series BMW was released, a diesel model was offered as well.There are more consumer vehicles geared towards a green conscious than there has been in the history of the U.S. car industry.
The issue remains that Americans are not interested in small vehicles. The Toyota Prius, the Audi TT, the Tesla sports car, the Smart Car especially, the list can go on and on but the fact holds that fuel efficient vehicles especially hybrids are just visually small and unappealing to Americans. When has it ever been the case in American history when a father and his son set out excitedly to buy a Smart Car. America was raised on the notion on being gigantic and unstoppable. This idea or belief is present all around us when we go to New York and stare in awe at the domineering Empire State Building or St. Louis and try and comprehend the size of the Ead's bridge. Living right next to New York, I would stare into the city and gaze into its grandeur. The bright lights and city heights were intoxicating and most of all they were contagious. I wanted to get out of my small town and move over and join the russle and bussle of the living breathing New York City. I would imagine myself being driven down 42nd street in a Rolls Royce Phantom, enjoying myself in the plushiest leather seats hands could make. The American belief is to follow big and great and so far U.S. automakers have unsuccessfully integrated this concept into green vehicles.
However on a serious note, big vehicles in the U.S. don't just offer drivers presence but also safety. Just last year in December I was in the middle of a snow shower when my SUV lost control. Spinning out into the the center of the roadway, my car hit two incoming sedans, one being a Toyota Camry and the other a Mercedes Benz CL350. The other drivers along with myself came out of the accident without a scratch, but upon further inspection of their vehicles I had dented in the Camry's front bumper by a full 7 inches and the CL 350s hood was cracked in half. Amazingly, my SUV came out with just a dent on the side panel and a scratch on the front fender where I had hit the two cars. It is as Mr. Tonkins, the Chairman of the National Automobile Dealers Association says, "The fact is, manufacturers have struggled for years to make money on small cars... consumers remain skeptical that small cars are safe" (Tonkins, WSJ).
Personally, I like hybrid vehicles. They're fuel efficient, which means I can worry less about searching for the lowest gas price. Having money to spend on snacks and knick knacks rather than fuel is an uplifiting thought. But, the resonating question remains, can American automakers produce vehicles that offer the fuel efficiency our oil dependent nation desperately needs without compromising safety and the American myth of grandeur and gigantism?
http://proquest.umi.com/pqdweb?index=0&did=2169407111&SrchMode=1&sid=2&Fmt=3&VInst=PROD&VType=PQD&RQT=309&VName=PQD&TS=1288241723&clientId=31806
Thursday, October 28, 2010
Wednesday, October 27, 2010
GM Stacks Advertising Money on Chevy
Since emerging from bankruptcy last year, GM's advertising has been somewhat weak and poorly thought out. However, GM just unveiled a new Americana-themed ad campaign for Chevy that hopes to build on the success of previous ad campaigns with similar themes. You may recall some of Chevy's most famous slogans; for instance "See the U.S.A. in Your Chevrolet", "Like a Rock", or "An American Revolution". Well, GM is once again barking up the same tree in hopes of finding more fruit, and they're doing it more "American" than ever with their new commercials, which feature Chevy cars and trucks over the years in scenes that evoke nostalgia for America's past, all with voice-overs by actor Tim Allen. Honestly, what good American doesn't love Tim Allen? GM doesn't believe that these ads will be too patriotic however. The newly hired marketing chief executive Joel Ewanick, the former Hyundai Motor Co. ad executive known for helping Hyundai bolster its U.S. sales, said of the campaign: "Are we going to wrap ourselves in the American flag? No, We are going to wrap ourselves in the character of this country".
GM executives estimate that around 70% of their advertising funds will be poured into this Chevy campaign, and they're going to need every penny of it is they have taken the initiative to advertise during some of the highest-rated and most costly events on TV such as the World Series and the Super Bowl.
Personally, I think this is a good idea by the Chevy marketing executives, but they have to be careful in that their ads must differentiate their products from their competitors. Every single US automaker has employed this sort of ad strategy at some point or another, and Chrysler happens to be using the same sort of patriotic appeal strategy right now. Through our discussions of successful marketing in class I see how important it is for GM to strike a different chord with the potential customers to get them to chose their product over their competitors. Hopefully this campaign will work out well for GM and the company can make progress back toward normalcy.
Morgan Duff
http://online.wsj.com/article/SB10001424052702304173704575578073119960604.html?mod=WSJ_auto_IndustryCollection
GM executives estimate that around 70% of their advertising funds will be poured into this Chevy campaign, and they're going to need every penny of it is they have taken the initiative to advertise during some of the highest-rated and most costly events on TV such as the World Series and the Super Bowl.
Personally, I think this is a good idea by the Chevy marketing executives, but they have to be careful in that their ads must differentiate their products from their competitors. Every single US automaker has employed this sort of ad strategy at some point or another, and Chrysler happens to be using the same sort of patriotic appeal strategy right now. Through our discussions of successful marketing in class I see how important it is for GM to strike a different chord with the potential customers to get them to chose their product over their competitors. Hopefully this campaign will work out well for GM and the company can make progress back toward normalcy.
Morgan Duff
http://online.wsj.com/article/SB10001424052702304173704575578073119960604.html?mod=WSJ_auto_IndustryCollection
GM Creating Jobs
As it turns out, GM's restructuring may actually be very good for autoworkers. After just recently striking a deal with the UAW to staff a new compact-car plant, GM is about to announce the creation of 600 jobs at a plant in Lansing, Michigan, according to The Detroit News:
GM has a lot of great products in the pipeline, meaning that new offerings over the next five years will greatly improve the company's image and bottom-line.
Tuesday, October 26, 2010
Reliability: Who's at the Bottom?
Reliability is one of the more mundane reasons to buy a car but in hard economic times many buyers are planning to keep cars longer, thus placing a greater importance on reliability. Good reliability has one major advantage within the industry—they can charge more. If consumers believe a company’s cars are reliable they will be willing to pay a little more and manufacturers will not need as many rebates to get cars off dealership lots.
Consumer Reports recently released their latest new-car reliability survey. 1.3 million car owners were surveyed with vehicles from the past three years.
Firstly, the recalls that haunt every Toyota executive at night have not made a significant effect on Japanese cars. Toyota owners still seem happy with their vehicles and the Toyota brand Scion ranked No. 1 in the survey. However, the Prius’ reliability ranking was downgraded to “average” in light of the recalls. Honda and its luxury brand, Acura, still impress with top stops in five segments.
Secondly, Ford and GM show improvement as they discontinue the older models which were dragging down their scores. Ford ranked No. 10 among the 27 brands and Chevrolet ranked 17th in the survey. Ford’s Fusion even beat the Camry as being the most reliable car in the family sedan segment. This increased credibility allowed Ford to earn an additional $400 million to income because they did not have to rebate as much.
Thirdly, and most damaging, luxury German brands did not do well. BMW ranked 23rd out of 27 in reliability. There seems to be a price paid for putting more modern and advanced technology in cars.
Reliability surveys are very important to the industry but I have been told, from a former employee in the car survey business, that they should be taken with a grain of salt. Owners tend to have different expectations and different brands are owned by different people. A busy businessperson driving an Audi might find a minor recall annoying while a Buick owner, who is probably retired, may find a recall a nice opportunity to get out of the house and take a drive to the dealership. Most likely, there will be other Buick owners, who are also retired, at the dealership and they can talk the afternoon away. I also feel as if Mr. White is unfair to Ford and GM. The author of the article, Mr. White, barely applauds GM and Ford for bringing up their rankings from past years but calls Hyundai a company to be “reckoned with” with a score of No.12. Remember, Ford received the 10th spot in this survey but that doesn’t seem to be that important to Mr. White. I believe the days of giving slack to the Koreans should end.
http://online.wsj.com/article/SB10001424052702303891804575576403299442246.html?mod=WSJ_Autos_LS_Autos_2
Consumer Reports recently released their latest new-car reliability survey. 1.3 million car owners were surveyed with vehicles from the past three years.
Firstly, the recalls that haunt every Toyota executive at night have not made a significant effect on Japanese cars. Toyota owners still seem happy with their vehicles and the Toyota brand Scion ranked No. 1 in the survey. However, the Prius’ reliability ranking was downgraded to “average” in light of the recalls. Honda and its luxury brand, Acura, still impress with top stops in five segments.
Secondly, Ford and GM show improvement as they discontinue the older models which were dragging down their scores. Ford ranked No. 10 among the 27 brands and Chevrolet ranked 17th in the survey. Ford’s Fusion even beat the Camry as being the most reliable car in the family sedan segment. This increased credibility allowed Ford to earn an additional $400 million to income because they did not have to rebate as much.
Thirdly, and most damaging, luxury German brands did not do well. BMW ranked 23rd out of 27 in reliability. There seems to be a price paid for putting more modern and advanced technology in cars.
Reliability surveys are very important to the industry but I have been told, from a former employee in the car survey business, that they should be taken with a grain of salt. Owners tend to have different expectations and different brands are owned by different people. A busy businessperson driving an Audi might find a minor recall annoying while a Buick owner, who is probably retired, may find a recall a nice opportunity to get out of the house and take a drive to the dealership. Most likely, there will be other Buick owners, who are also retired, at the dealership and they can talk the afternoon away. I also feel as if Mr. White is unfair to Ford and GM. The author of the article, Mr. White, barely applauds GM and Ford for bringing up their rankings from past years but calls Hyundai a company to be “reckoned with” with a score of No.12. Remember, Ford received the 10th spot in this survey but that doesn’t seem to be that important to Mr. White. I believe the days of giving slack to the Koreans should end.
http://online.wsj.com/article/SB10001424052702303891804575576403299442246.html?mod=WSJ_Autos_LS_Autos_2
Wednesday, October 20, 2010
U.S. automakers, get ready for your Godzilla!!
A car company that I've grown up with my whole life, Volkswagen, is taking a drastic turn. It was always known to be the "chick" car with alien like dome shape that only a hippie could love, and the car that only a hippie would buy. However, recently every high school parking lot I drive by, I see loads and loads of Volkswagen cars. What is happening?
Well, Volkswagen first hired Tim Ellis as Vice President of Marketing.Tim Ellis is a dangerous adversary and a veteran of the marketing industry. Originally from Volvo Car Corporation in Gothenburg, Sweden the veteran brings experience from his past advertising agency account management roles in the United States and Sweden. Tim Ellis's first priority was to offer Americans a new beetle, a "convincing comeback based on the needs and wants of U.S. customers". Tim Ellis demands were counter-intuitive at first, he demanded a new beetle but at the same time wanted to maintain the image and the identity of the beetle. Reading this, I could understand where Tim Ellis was coming from. As a product of the 90s, I see Volkswagen beetles as symbols of "punch-buggies" and my childhood. Beetles have become an icon of America just like McDonalds and Ford. The new beetle, as you have probably seen on the road, retain the same shape of the original. Differences between the new and the old are in superficial body layouts, such as more accentuated side panels and hip rims with an option of either 16" or 17". The striking component of Volkwswagen's marketing strategy relies on the fact of producing an American icon. While writing this blog, I visited the site multiple times, and time and time while I waited for the Volkswagen homepage to load, the quote "A blast from the past? Or ahead of the time?" and "People want a true icon" would appear".
Tim Ellis's marketing strategy clearly is working because every colleague I speak with would always list Volkswagen as a strong candidate for their future car. The direct results, however are Volkswagen taking over Audi, Lamborghini and just recently are in the process of taking over Porsche. This once mini German automaker is now out-manufacturing the regal Mercedes Benz, and competing with BMW. If you had asked me ten years ago if Volkswagen were to compete with any luxury car brand I would have laughed. I'm not certain if Volkswagen's performance is revealing a trend of the decline in the luxury automobiles, but it certainly is telling me that I should invest in Volkswagen.
Just in December last year, Volkswagen initiated the takeover of Porsche, buying 49.9% of the sports car operation for 3.9 billions euros, equivalent to $5.46 U.S. billion dollars. Volkswagen has swallowed automotive supercar giant Lamborghini and put aside German automaker Audi in its pocket. Porsche is next to be placed in Volkswagen's trophy case. If in the position of a U.S. automaker I would be scared. The only thing that is holding back Volkswagen from inundating the U.S. car market are two issues. "One lawsuit filed by a group of U.S. hedge funds seeking more than $2 billions from Porsche", the other involves Porsche's tax liabilities". Once these two humps are flattened by Volkswagen I fear that GM and Ford, (my father's American icons) may have an identity crisis to deal with. Who will be the true American icon because my father tells me that its' Ford but my little brother tells me that it's Volkswagen. As U.S. automakers are slowly pulling their trousers up from the recession and placing ointment on their behinds from a tumultuous period, new threats arise each day that will potentially harm their comeback. As a consumer I encourage the competition and the direct results of such like lower prices and more options in my car. As an American, I believe GM and Ford must contend with Germany's automotive giant. But one question that I'm left with is, should we pride ourselves in being Americans and push Volkswagen aside, or should GM and Ford accept the inevitability of a foreign automaker taking over the U.S. auto-market and join forces?
Well, Volkswagen first hired Tim Ellis as Vice President of Marketing.Tim Ellis is a dangerous adversary and a veteran of the marketing industry. Originally from Volvo Car Corporation in Gothenburg, Sweden the veteran brings experience from his past advertising agency account management roles in the United States and Sweden. Tim Ellis's first priority was to offer Americans a new beetle, a "convincing comeback based on the needs and wants of U.S. customers". Tim Ellis demands were counter-intuitive at first, he demanded a new beetle but at the same time wanted to maintain the image and the identity of the beetle. Reading this, I could understand where Tim Ellis was coming from. As a product of the 90s, I see Volkswagen beetles as symbols of "punch-buggies" and my childhood. Beetles have become an icon of America just like McDonalds and Ford. The new beetle, as you have probably seen on the road, retain the same shape of the original. Differences between the new and the old are in superficial body layouts, such as more accentuated side panels and hip rims with an option of either 16" or 17". The striking component of Volkwswagen's marketing strategy relies on the fact of producing an American icon. While writing this blog, I visited the site multiple times, and time and time while I waited for the Volkswagen homepage to load, the quote "A blast from the past? Or ahead of the time?" and "People want a true icon" would appear".
Tim Ellis's marketing strategy clearly is working because every colleague I speak with would always list Volkswagen as a strong candidate for their future car. The direct results, however are Volkswagen taking over Audi, Lamborghini and just recently are in the process of taking over Porsche. This once mini German automaker is now out-manufacturing the regal Mercedes Benz, and competing with BMW. If you had asked me ten years ago if Volkswagen were to compete with any luxury car brand I would have laughed. I'm not certain if Volkswagen's performance is revealing a trend of the decline in the luxury automobiles, but it certainly is telling me that I should invest in Volkswagen.
Just in December last year, Volkswagen initiated the takeover of Porsche, buying 49.9% of the sports car operation for 3.9 billions euros, equivalent to $5.46 U.S. billion dollars. Volkswagen has swallowed automotive supercar giant Lamborghini and put aside German automaker Audi in its pocket. Porsche is next to be placed in Volkswagen's trophy case. If in the position of a U.S. automaker I would be scared. The only thing that is holding back Volkswagen from inundating the U.S. car market are two issues. "One lawsuit filed by a group of U.S. hedge funds seeking more than $2 billions from Porsche", the other involves Porsche's tax liabilities". Once these two humps are flattened by Volkswagen I fear that GM and Ford, (my father's American icons) may have an identity crisis to deal with. Who will be the true American icon because my father tells me that its' Ford but my little brother tells me that it's Volkswagen. As U.S. automakers are slowly pulling their trousers up from the recession and placing ointment on their behinds from a tumultuous period, new threats arise each day that will potentially harm their comeback. As a consumer I encourage the competition and the direct results of such like lower prices and more options in my car. As an American, I believe GM and Ford must contend with Germany's automotive giant. But one question that I'm left with is, should we pride ourselves in being Americans and push Volkswagen aside, or should GM and Ford accept the inevitability of a foreign automaker taking over the U.S. auto-market and join forces?
Sunday, October 17, 2010
Electric-Car Offshoots Pick Up Momentum
There is definitely a new trend in the automotive industry. This new trend is the switch from oil dependency to renewable ectricity dependence. Just this year, Coulomb Technologies Inc. tripled in value. Coulomb technologies offers large automotive companies like General Motors Inc., Ford Motor Co., with viable means of producing electric motors and efficient batteries. Coulomb's greatest contribution is a software that is "designed to among other things, make it easier for station owners to bill drivers for the electricity they use" (WSJ). A big issue automotive companies have to deal with is how to provide electricity (fuel) to consumers and drivers. Electricity distribution should be easy for drivers to use and practical for companies to rake in profits. Coulomb's software is such a big leap forward in helping to distribute electricity that it expects its sales to rise to $9 million this year from $1 million last year. Their valuation increase can also be attributed to participation in a Department of Energy program to deploy charging station sin nine U.S. cities.
In addition to Coulomb's recent developments, "battery developer Sakti3 Inc. received $3.2 million is Series B funding from General Motors' new venture-capital arm" (WSJ) in hopes that GM will help commercialize Sakti3's business. Currently, they are working on developing a lithium-ion battery designed to extend the range, lifetime and power of batteries both in electric vehicles and consumer electronics. General Motors is planning to test Sakti3's batteries once they are ready. General Motor's investment in Sakti3 reveals a developing trend within automotive industries: the push for alternative fuels. Not just GM but companies like Ford are joining the energy race. Competition is beginning to heat up.
With the recent increased interest in alternative energies, NuvoSun Inc., a maker of thin-film solar cells, has raised $29 million in two founds of financing this year from Dow Chemical Co.. The company based in Palo Alto Calif., says it will use the capital to open its first commercial size factory, in Milpitas, Calif. Mr. Pearce says NuvoSun will be able to make solar modules for less than $1 watt by 2012. At 70 to 75 cents a watt, CIGS would be able to compete with Chinese manufacturers of the more prevalent solar modules based on cyrstalline silicon, he says.
Electric and oil companies alike are all jumping on the energy band wagon as soon as possible. They realize that an early investment now will lead to great returns in the future. The automotive industry is going through a new and exciting trend. No one is really sure what the outcome will look like, but I know for sure that we're taking the right path. Renewable energy will relieve our dependency on Middle Eastern fuel. For companies like GM and Ford, the time to invest and develop is now. For GM this could be particularly be a great time for their comeback. The automotive industry was hit hard during the recession and U.S. automakers did not make out so well, with the exception of Ford. Considering the recession, I feel that GM is planning to lead the electric revolution. GM's investments only indicate their electric intentions. As a consumer, I would invest in the electric market much like the big auto companies of America.
http://proquest.umi.com/pqdweb?index=0&did=2164833481&SrchMode=1&sid=2&Fmt=3&VInst=PROD&VType=PQD&RQT=309&VName=PQD&TS=1287366261&clientId=31806
In addition to Coulomb's recent developments, "battery developer Sakti3 Inc. received $3.2 million is Series B funding from General Motors' new venture-capital arm" (WSJ) in hopes that GM will help commercialize Sakti3's business. Currently, they are working on developing a lithium-ion battery designed to extend the range, lifetime and power of batteries both in electric vehicles and consumer electronics. General Motors is planning to test Sakti3's batteries once they are ready. General Motor's investment in Sakti3 reveals a developing trend within automotive industries: the push for alternative fuels. Not just GM but companies like Ford are joining the energy race. Competition is beginning to heat up.
With the recent increased interest in alternative energies, NuvoSun Inc., a maker of thin-film solar cells, has raised $29 million in two founds of financing this year from Dow Chemical Co.. The company based in Palo Alto Calif., says it will use the capital to open its first commercial size factory, in Milpitas, Calif. Mr. Pearce says NuvoSun will be able to make solar modules for less than $1 watt by 2012. At 70 to 75 cents a watt, CIGS would be able to compete with Chinese manufacturers of the more prevalent solar modules based on cyrstalline silicon, he says.
Electric and oil companies alike are all jumping on the energy band wagon as soon as possible. They realize that an early investment now will lead to great returns in the future. The automotive industry is going through a new and exciting trend. No one is really sure what the outcome will look like, but I know for sure that we're taking the right path. Renewable energy will relieve our dependency on Middle Eastern fuel. For companies like GM and Ford, the time to invest and develop is now. For GM this could be particularly be a great time for their comeback. The automotive industry was hit hard during the recession and U.S. automakers did not make out so well, with the exception of Ford. Considering the recession, I feel that GM is planning to lead the electric revolution. GM's investments only indicate their electric intentions. As a consumer, I would invest in the electric market much like the big auto companies of America.
http://proquest.umi.com/pqdweb?index=0&did=2164833481&SrchMode=1&sid=2&Fmt=3&VInst=PROD&VType=PQD&RQT=309&VName=PQD&TS=1287366261&clientId=31806
Thursday, October 14, 2010
One of the new and emerging technologies in the automotive landscape is electric cars. Tesla is a new and popular company which has become the poster child for the new generation of electric cars. Additionally, Nissan is making headlines with their new Leaf car. A recent Wall Street Journal article by Joseph White sheds light on some of the problems facing this new segment of the market.
Firstly, the range numbers reported and advertised by companies such as Tesla and Nissan come purely from their own engineers and EPA standards for gasoline powered cars. Tesla reports that their Roadster gets 245 miles on a charge and Nissan reports 100 miles per charge, but these companies like to use phrases such as “up to” when reporting these numbers. The EPA is beginning to develop new formulas for standardized electric car mileages but they will most likely force manufactures to reduce their claims by 30%. White argues that these companies must accept new EPA standards because they are much better than the public seeing electric car owners stranded on the side of the road.
The second major hurdle for electric cars to overcome is infrastructure to support electric charging. Currently there is little of this infrastructure in place but companies like Better Place are attracted massive contracts and government backing. Better Place already has charging stations in Israel and Denmark and has plans for a system in Hawaii. The problem, however, is that investors would rather put their money into developing electric infrastructure in countries with very high fuel prices. The United States has simply too cheap of gas to motivate investment.
I have to disagree with Mr. White. These limitations will not be a big problem for electric cars. Just like hybrid owners, the people who buy first generation electric cars are doing so more as a statement than a purely economic decision. Secondly, I doubt the lack of charging stations will be as big of a problem as the articles makes it out to be. Most people will charge their cars at night and not go on long road trips with these vehicles. The average commuter travels much less than most assume and could easily go to and from work with one battery charge. While owners of electric cars will face several challenges, the industry has to remember that many of these first generation buyers understand these limitations and are not buying these vehicles for economic reasons.
http://online.wsj.com/article/SB10001424052748703834604575365244247963772.html?mod=WSJ_Autos_LS_Autos_5
Firstly, the range numbers reported and advertised by companies such as Tesla and Nissan come purely from their own engineers and EPA standards for gasoline powered cars. Tesla reports that their Roadster gets 245 miles on a charge and Nissan reports 100 miles per charge, but these companies like to use phrases such as “up to” when reporting these numbers. The EPA is beginning to develop new formulas for standardized electric car mileages but they will most likely force manufactures to reduce their claims by 30%. White argues that these companies must accept new EPA standards because they are much better than the public seeing electric car owners stranded on the side of the road.
The second major hurdle for electric cars to overcome is infrastructure to support electric charging. Currently there is little of this infrastructure in place but companies like Better Place are attracted massive contracts and government backing. Better Place already has charging stations in Israel and Denmark and has plans for a system in Hawaii. The problem, however, is that investors would rather put their money into developing electric infrastructure in countries with very high fuel prices. The United States has simply too cheap of gas to motivate investment.
I have to disagree with Mr. White. These limitations will not be a big problem for electric cars. Just like hybrid owners, the people who buy first generation electric cars are doing so more as a statement than a purely economic decision. Secondly, I doubt the lack of charging stations will be as big of a problem as the articles makes it out to be. Most people will charge their cars at night and not go on long road trips with these vehicles. The average commuter travels much less than most assume and could easily go to and from work with one battery charge. While owners of electric cars will face several challenges, the industry has to remember that many of these first generation buyers understand these limitations and are not buying these vehicles for economic reasons.
http://online.wsj.com/article/SB10001424052748703834604575365244247963772.html?mod=WSJ_Autos_LS_Autos_5
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